The government or the political decision-makers have the chance to have a better understanding of the real reaction from the public of those decisions they have made.
In India, after the independence, new horizons were seen by the country in all the aspects of five year plans stressing the need to solve some of the national problems, such as, lack of cultural identity, absence of economic policy and so on, the development of mass media was boosted.
It aims to empower citizens with informations.
Also, governments can know public opinion through new media as reference for decision making. Folk media have been very effective in promoting the message of literacy, mobilizing women and bringing them together to discuss issues related to their everyday lives.
Mass media are common denominators. With the spread of education and literacy the audience for print media also became larger.
Both the intensity and amount of elapsed time from the moment of activation determine the strength and duration of Mass communication effects on indian society priming effect. At personal level, mass communication is woven into our day-to-day existence. The media can inform the public of how effectively the current government or candidates have performed in the past and help them to account.
The oldest form is the press which was set up first by William Caxon at Westminster in Opinion formed by such discussion readily finds an outlet in effective action, even against — if necessary — the prevailing system of authority.
They accept the massages which are easy for them to understand and they do not have to exert themselves in watching a programme or reading a newspaper. Today, they are continuously exposed to messages generated from the centre. They subscribe to the newspapers and this has led to the growth of regional press.
Thus, mass communication has important role to play in enlightening the masses to raise the standards of their living and improve quality life.
Thus, mass media tend to enforce and corroborate social norms and bring personal attitudes and public morality closer. The first cinema film was made in Paris in Mass media play a significant role in the socialization of the young.
The media has a huge impact on society in shaping the public opinion of the masses. An extensive exposure necessarily influences young, who are always believed to be passive respondents. Over and above, constitution also granted freedom of movement, right to profession and property, right to hold meetings and cultural gatherings.
Media use by the people is going through quick shifts. People can directly send message to government and politicians can comment online. In fact, users on social media can act as a check to the media, calling attention to bias or inaccurate facts.
Teens, youngsters are in a stage of life where they want to be accepted by their peers, they want to be loved and be successful.
One study found that journalists write about 4. Wright Mills made a distinction between a society of "masses" and "public". It has also been observed that as the time devoted to media increases, people's participation in an organized action decreases.
Mass medium like television has made great impact on the families by changing the way of life. The mass media constitute a powerful and pervading force in our lives.
We are exposed daily to a bombardment of media messages. Mass media have exposed people to technical subjects which are of their day to day use. Folk media have been very effective in promoting the message of literacy, mobilizing women and bringing them together to discuss issues related to their everyday lives.
The history of mass media is comparatively recent. Here is a positive influence example, if there is a quiz show on education that is getting a lot of attention by the media and gains popularity among your friends and society, you will more likely want to actively participate and watch these quiz shows.
Additionally, news that is not given press coverage often dissipates, not only because it lacks a vehicle of mass communication, but because individuals may not express their concerns for fear of ostracization; this further creates the spiral of silence effect.
Subcultures within news organizations determine the type of published content, while editors and other news organization individuals filter messages to curate content for their target audience. With the extending impact of media of mass communication on individuals and groups, the Indian society overall is reacting swiftly.
The pervasive effects of the various media on the various spheres of the Indian life- economic, social, cultural, intellectual, religious and even moral values are transforming rapidly.
Impacts OF Media on Society: A Sociological Perspective. 1,Hakim Khalid Mehraj,2,Akhtar Neyaz Bhat,3, Hakeem Rameez Mehraj are the effects of media on society.
During the course of this literature various types of Impacts of media on the fax, internet etc (the main means of mass communication). The mass media occupy a high proportion. Free Essay: ABSTRACT Our world today is increasingly driven by a mass media due to the explosion of different means of communication, especially electronic.
Effects of mass media on society Effects of Mass Media can be definedas any change induced directly or indirectly through newspapers, films, radioand television.
In the 19th century, the communication experts were of the viewthat access by the mass of population to the printed word might turn docilityinto uprising. Essay on the Impact of Mass Media on people With the extending impact of media of mass communication on individuals and groups, the Indian society overall is reacting swiftly.
The pervasive effects of the various media on the various spheres of the Indian life- economic, social, cultural, intellectual, religious and even moral values are. In media studies, media psychology, communication theory and sociology, media influence and media effects are topics relating to mass media and media culture effects on individual or audience thought, attitudes and behavior.Mass communication effects on indian society